Grit Daily Newswire
In Part 1, we explored how content creators will drive the metaverse. Dividing content creators into two general buckets, we focused on one-half of the audience, including influencers, VTubers, and streamers. But it’s essential to explore how larger, brand-based content creators will drive the metaverse and how they can utilize digital personas. Large brands have already begun to invest in the metaverse in different ways. But, much like individual content creators, it’s all centered around the experiences they are offering as part of their metaverse content creation efforts.
Large brands have already begun to invest in the metaverse in different ways. But, much like individual content creators, it’s all centered around the experiences they are offering as part of their metaverse content creation efforts.
Nike’s acquisition of RFTK, an NFT studio that produces digital collectibles, in addition to its recent trademark filings, highlights the commitment of some of the most recognized brands. In the case of Nike, retailers can leverage the metaverse to sell virtual apparel, which can help bolster the sale of its physical products as well.
Nike isn’t alone. Hyundai launched their Mobility Adventure on Roblox, featuring their products. Taking it a step further, Disney shared its ambition to build its own metaverse. They submitted a patent to create a virtual amusement park in a 3D environment.
