People in nearly every corner of the internet are talking about the metaverse. With the announcement of the Facebook rebranding late last year, focusing more on the metaverse, the interest in the topic skyrocketed. Looking at Google Trends, the term worldwide was hovering around a 7 before quickly maxing out at 100, Google’s highest popularity rating. It has since maintained a steady interest, staying around 75.
The promises of the metaverse still seem surreal and lack clear grounding in reality. But one of the easiest ways to bring the discussion back to earth is to focus on the main driving component of the
metaverse—content creators.
Creators will act as one of the critical driving forces of the metaverse. Zuckerberg said, “At the end of the day, it is the creators and developers who are going to build the metaverse and make this real.” First, however, it’s essential to know what we mean when we say “content creators.”
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